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Make your voice clear.

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Brand voice guide
Define your traits, tone, and words. Get a one-page guide to print, save as PDF, or copy.
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ILLUSTRATIVE SAMPLE · BRAND VOICE GUIDENorthwind Coffee
Who we talk to: neighborhood regulars and remote workers.
Our voice in one sentence
We sound like the barista who remembers your order: warm, plain and a little funny.
Three traits
Warm · Plain · Neighborly
Words we use / Words we avoid
Fresh, neighbor, morning / synergy, curated, !!!
One-page output · print, save as PDF or copy