Free tool

Your brand voice, on one page.

Define your voice. See your guide take shape. Print or copy it when you’re ready.

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The basics

Brand name

Who you talk to (one line)

Your voice in one sentence

Three traits

For each trait, say what it means in practice and what it does not mean.

Trait 1

This means

This doesn't mean

Trait 2

This means

This doesn't mean

Trait 3

This means

This doesn't mean

Tone by situation

One line each.

Launch (a new product, menu or opening)

Everyday post (a normal day on the feed)

Reply to a complaint (someone is unhappy)

Words

Words we use (comma separated)

Words we avoid (comma separated)

Formatting rules

Other formatting rules (optional)

Before and after

One draft you would not post, and the rewrite you would.

Before

After

Put it to work

Solvgent's Brand Brain stores voice notes, pillars and facts for each brand. Drafts follow them, and a person approves every post before it goes out.